REALTOR®
Pride Campaign
Tell them. Show
them. Wear your REALTOR® pin with Pride.
After five years
of advertising, NAR has established clear value for and differentiation
of REALTORS® in the minds of potential homebuyers and sellers.
The effect of the campaign has been to create a preference in the
consumer marketplace for working with REALTORS® (members of the
National Association of REALTORS®) over those who are merely licensed
real estate sales personnel. In other words, we have significantly
heightened demand for people who are recognized, or "branded,"
as REALTORS®.
The only problem
is that many REALTORS® do not identify themselves as REALTORS®.
Therefore, the consumer is sometimes unable to act on their preference
and REALTORS® may be losing business to licensees simply by failing
to communicate their designation.
The REALTOR®
Pride campaign is designed to remedy this situation. By implementing
a full range of member communication efforts and making a wide array
of materials available to REALTORS®, NAR is educating members
on the need to "show your REALTOR Pride." Click here to
visit the NAR
REALTOR® Pride Campaign Web Site.
